The Influencer Guide to New York Fashion Week

Ah, New York Fashion Week — my second favorite time of year in New York City. (First is the holiday season, of course). There is an undeniable palpable energy in the air during fashion week; it’s something hard to describe unless you experience it for yourself. Everyone is whisking around the city from event to event, runway show to runway show, and showroom to showroom. The energy is high, there’s a buzz in the air, and even if you have no attachment to the fashion industry, you can still feel the excitement all the way from across the bridges and tunnels.

Today kicks off the first day of NYFW S/S ’19, and I’m definitely a bit sad I’m missing out. When I first moved to NYC in 2011, I started working at NYFW, and I pretty much never missed a season. I wasn’t on the glamorous side of things — I would run around bringing models water, set up the catwalk, get the chairs in place according to seating charts, fill goodie bags for front row guests, and usher guests to their seats. Although I said it wasn’t glamorous, I did somehow end up sitting front row at a show I was working at once; that’s a story for another day.

One of the more exciting parts of fashion week for me was seeing all of the designer-clad bloggers and influencers around the city. They would jet in from all across the world to attend these shows I was working at, which was such a cool experience for me (especially when I first started and was new to the scene). It’s funny that now I get to work with bloggers and influencers every week, but back then I was starstruck and saw them as A-list celebrities.

Each season I would see which bloggers were lucky enough to receive the invites to shows and events, and I began to find it very easy to pick up on who was a rookie and who was a seasoned veteran by watching how they tackled the week. Scrambling to find an outlet before a show to charge their phone so they can post it to their insta story? Rookie. Committed to events and shows that were too close together and frantically rushing to find an Uber or taxi? Rookie. Hobbling in their heels with no comfier options on hand? Rookie.

So, to celebrate the start of this NYFW, I thought it might be a good idea to share the tips and tricks that I picked up on over the years, for any of you bloggers or influencers attending. Without further ado, here is the influencer guide to New York Fashion Week…

/ S T Y L E /

  1. the bag / You absolutely need a big bag that will be able to stash all of your essentials in. Trust me, there are going to be a lot of things you’ll want to carry and keep on hand. Keep it chic — don’t choose something too baggy or messy-looking.
  2. the wallet / Your wallet should be something that can hold some cash, all of the business cards you’ll acquire throughout the week, tickets to shows, etc., but not one that is too big or takes up too much real estate in your purse.
  3. flats / Bring a pair of flats that can fit inside your bag. You’ll most likely find this to be your saving grace while you are dashing around the city from one show or event to the next. Trust me, without these you will end up with countless blisters.
  4. sunglasses / I lived in sunglasses before, after, and in-between shows… They will hide any and all evidence of sleep deprivation.
  5. extra jewelry / It’s a good idea to keep a little extra jewelry hidden away in your bag. It can be a pair of earrings to swap in, a sparkly bracelet — anything that will help switch up your look or instantly elevate your outfit. You never know when you may step into a situation that requires a little somethin’, somethin’ during fashion week!

/ B E A U T Y /

  1. hand sanitizer / I don’t think I need to provide an explanation for this.
  2. oil blotting sheets / As much as we all are hoping for cool, fall-like temps in New York City this time of year, it always ends up being a sweaty mess. You’re rushing around the city, it’s hot and muggy outside, there are bright lights and crowded seats during the shows — there’s really no relief! These will help.
  3. long-wear lip products / Apply these in the morning and you can forget about them the rest of the day, instead of having to touch-up your look every hour.

/ O D D S  +  E ND S /

  1. metrocard / believe me when I say this — the subway is almost always faster than an Uber or taxi. I repeat: The subway is almost always faster than an Uber or taxi. People from out-of-town always seem to forget this! Subways don’t deal with the stop-and-go traffic of the streets, they are merciless with shutting the doors to stay on schedule, the list goes on and on. If I’m ever in a rush or need to be somewhere quick, I always take the subway.
  2. portable charger / I wouldn’t dare try and make it through the day during fashion week without any extra charger. Between phone calls, getting directions and addresses to shows, and taking countless photos and videos, the last thing you want is to be left with a dead battery!
  3. healthy snacks / It’s always a good idea to keep a few healthy snacks on hand. Trail mix, a healthy bar, or a banana are all some of my favorite options. Hungry, tired, hot, and overwhelmed is the worst combination, but when you have a packed schedule it’s hard to fit in your regularly scheduled (healthy!) meals. These will help a bit!
  4. ibuprofen / Between the lack of sleep, stress, and loud music at the shows and events, you can sometimes end up with a headache at the worst times.
  5. coffee / Stop and get a fresh cup every chance you get. Seriously. Also: content, hello!

From a content-standpoint, I would definitely recommend keeping your audiences updated all day long. If they’ve already seen the ins-and-outs of a show or event from another blogger or influencer, there’s no incentive to keep up with your take, so stay on top of posting! Show the getting ready process in the morning, inside the shows and events, essentials that you packed, things you received at shows, the people you meet — all of it. Make them feel like they’re right there experiencing it with you.


I recognize that this may paint fashion week in a slightly negative light, but it truly is an amazing experience. If you have the chance to go, even if it’s just to one small event, I would highly recommend jumping on it! Not only is it fun and exciting, but it’s such a great chance to meet new people and make incredible connections.

I’m hoping to be back next year, but I have to sit this one out. So for now, I’ll be living vicariously through influencers’ and bloggers’ posts, so please, keep them coming 🙂

Are you headed to New York Fashion Week this season?

Living in LA vs. NYC

If you’ve never heard of a mukbang, it’s a style of video that first blew up in South Korea and eventually became a worldwide trend. Traditionally, you sit and eat copious amounts of food on camera. Lately, tons of YouTubers have adapted the format as a way to sit and talk to their viewers in a relaxed way. They’re usually fun for viewers to watch because the setting makes it feel like you’re there sitting and talking to the person on the other side of the screen.

Today I sat down to eat breakfast and chat about the differences between living in Los Angeles and New York City. I’ve only lived in LA for a little under two months now, so take what I say with a grain of salt! I hope you enjoy 🙂

I hope you enjoyed! Thank you so much for watching. You can subscribe for more videos here x

I’m Moving (!)

Today’s post will be pretty short and sweet, I just want to announce some exciting news: I’m moving! If you follow me on Instagram or Twitter, you may have figured it out by now because I’ve been teasing it a little bit. So, where am I moving, when, and why? Keep reading to find out 🙂

Drumroll please… I’m moving to Los Angeles! I am so excited to be moving to California. I visited LA (for the first time ever!) with my sister last October, and I fell in love as soon as I landed. After only a few hours there, I knew I wanted to move. Then, I was given a sign: We pulled up to a stop sign and I turned to my right to see this street art. It says, “your intuition led you here.”

If you’ve been following me and the blog for awhile, then you know I have moved to New York City three times. I always move there, and never love it as much as I hope to. I even told my friends and family that one of my New Year’s resolutions this year was to NOT move to NYC. Lucky for me, I had found another city that I loved.

I loved the vibe of LA, I love how heath-conscious and wellness-oriented the city is, I loved the people, I love how there’s both the beach and mountains… I pretty much loved it all, and I can’t wait to share it with you.

I leave this Saturday, June 9th, so what can you expect after that? Lots of moving vlogs (subscribe to my YouTube if you want to follow along!), an apartment tour, and more content overall. I find it very hard to create when I’m uninspired, and with this new environment, I will be much more apt to create more content to share. I will be posting more on the blog, A LOT more on YouTube, and more on Instagram. I can’t wait.


You can see my LA travel diary and video here, if you’re interested in what made me fall in love with the city so much 🙂

Thank you so much for following me along on this journey! I can’t wait to share it with you. Do you have any recommendations things to do or places to go in Los Angeles or closeby? I would love to hear you suggestions. x

Head in the Clouds

YOU GUYS. I am so excited for today’s post I can’t barely wait. Something that was on on my bucket list for so, so long was to go on a doors-off helicopter ride. I always saw pictures of photographers doing them, and I always thought that “one day” I would do it, too. Well “one day” turned out to be just a few days ago, when I decided enough is enough and it was time to book my ride!

A few weeks ago I realized that there’s no point is waiting around, so, right then and there I decided to book my flight and I was so excited, but SO nervous.

Before you keep scrolling, do keep in mind that this was my first time ever shooting from a helicopter, which is not easy for obvious reasons. So, that being said, my photos did not turn out as great as I would have liked. I have some plans for more helicopter rides this year (Banff National Park, I’ve got my eye on you!), so I used this time around to be like a practice round and play around with what lens I’d like to use, my settings, and everything else. So, I think now that I have one ride under my belt I will be more prepared and do a better job in the future, but I’m still so excited to share these with you! It was such an amazing experience, I couldn’t pass up writing about it.

{brooklyn and manhattan bridges}

{one world trade}

{city views}

{my ride}

Would you ever ride in a doors-off helicopter?

NYFW Essentials


There is something to be said about September in New York City. A feeling of excitement fills the air as designer-clad celebrities and bloggers alike flock to the city for a week-long festivity: New York Fashion Week, better known as #NYFW on social media.

As glamorous as jetting off to dozens of fashion shows may seem, the sad reality is that “glamorous” is not the case. Just a few days in, your feet are already covered in countless blisters from wearing too many stilettos, your head begins to have a permanent ache after numerous presentations with way-too-loud-for-my-age music, and the non-stop rushing from one show to the next leaves you with little time for coffee or food. (Seriously, your only down time is in a taxi riding from one show to the next.)

In light of this, today I’m sharing the top NYFW essentials, from my experiences both working and attending the shows. Whether you are in the city for NYFW currently, heading to another city’s fashion week following this week, or planning to attend (or work it) someday in the future, consider this your ultimate guide for making it through the week alive.


{j crew presentations are always my favorite}

01The bag // You absolutely need a big huge bag that you will be able to stash all of your essentials in (because trust me, there are a lot of things you’ll want to carry). Be sure to pick one that isn’t too baggy or messy-looking — keep it chic! Try this one or this one.

02. The wallet // Go for a wallet that will be able to hold all of your cab receipts, business cards that you’ll acquire throughout the week, and tickets to the shows, but not one that is so big that it takes up too much real estate in your purse. Try this one or this one.

03. Flats // Bring a pair of flats that can fit inside your bag. It will be your saving grace while you are dashing around the city from one show to the next! It will save both your feet and your sanity. Try these or these.

04. Sunglasses // I pretty much live in sunglasses when I am in-between shows… Hiding any and all evidence of the lack of sleep! Try these.

05. Extra jewelry // I always keep an extra piece of jewelry hidden away in my bag, whether it be a pair of earrings or a sparkly bracelet. You never know when you may step into a situation that requires a little extra somethin’, somethin’! Try these.

beauty-must-haves01. Hand sanitizer // Enough said.

02. Oil blotting sheets // As much as we all wish for cool, fall-like temperatures this time of year in New York City, it always ends up being a scorcher. While you’re rushing throughout the city, it’s inevitable to start sweating, and the crowded seating and lights during the shows don’t offer any relief! Try these.

03. Long-wear lip products // Apply in the morning and forget about it for the rest of the day — it’s as easy as that! Try this one or this one.

electronics01. iPhone // This is obvious, but certainly an essential! It also has my Starbucks card on it, so…

02. Portable chargers // I wouldn’t dare try to make it through the day during Fashion Week without an extra charger. Between taking phone calls, getting directions to shows, and taking hundreds of photos and videos, you don’t want to be left with a dead battery.

odds-ends01. MetroCard // The subway is almost always faster than a taxi or Uber! I always take it if I need to be somewhere quick.

02. Healthy snacks // I bring trail mix, a healthy bar, or a banana or apple with me every day. Hungry, tired, hot, and overwhelmed is the worst combination — talk about a serious case of hangry!

03. Ibuprofen // Ugh the headaches! Between the lack of sleep and unwanted stress, I usually end up with a bad headache at the worst times.

04. Coffee // Stop and get a fresh cup at every chance you get. Seriously.

As negative as that makes Fashion Week sound, it truly is an amazing experience! Working the shows does have its perks, too — my very first show I ended up getting to sit front row at the very last minute (totally unexpected… There was an empty seat that needed to be filled STAT!). If you’re interested in the industry at all, I hope you get to experience it at least once!

What are your NYFW essentials?



01. Off to New York City
02. Empire State of Mind

Empire State of Mind

Happy Monday, everyone! I don’t usually post on Mondays, but I have a quick post today — I just wanted to share a few pictures from my adventures around the city and coastal Connecticut from the past few days since I’ve been here! I’ve been exploring all around the city and CT, so I just figured I’d share what I’ve been up to. How did you spend your long weekend?


{grand central terminal}



{upper east side charm}



{nothing but met // view from the rooftop garden at the Met}



{compo beach // the beach near my house}



{terrain // the cutest little shop and café in westport}

Do you have any NYC- or CT-related blog post requests for while I’m here?



01. Off to New York City
02. Adirondack Air
03. Fall Wardrobe Essentials

Off to New York City


Tomorrow is the day — I am off to my new home for the next few months! I’ve mentioned to you guys that I will be interning in New York City for the fall semester, but I didn’t share what exactly I’ll be doing, where I’ll be staying, or anything else like that. So, today I wanted to share all of the details and give you a little insight into what I’ll be doing for the next few months!


First thing’s first: my internship is at a social media agency called 7th & Wit. It is the perfect little agency that works very closely with one of my favorite PR firms, J Public Relations.

I’ll give a little background on my career goals and such, for those who aren’t familiar: I went to the Fashion Institute of Technology for my Associate’s Degree when I got out of high school, and studied Advertising and Marketing Communications. After that, I went to the Newhouse School of Public Communications at Syracuse University, and just graduated with my Bachelor’s in Public Relations. Last summer I interned on the Social Media Team at Birchbox and absolutely loved it, so I am very excited to start a new internship doing a similar thing.

I am planning on going to grad school next year, so instead of looking for a full-time job that I would only be at for less than a year, I decided to pursue internships instead. I feel like this is a great move for me personally, and will give me more experience in the long-run. It also just didn’t feel right making a commitment for a full-time job, all the while knowing I would be leaving shortly after starting.


Okay, so back to my internship… The 7th & Wit office is, of course, located in Manhattan, but I decided to live outside of the city this time around. Between FIT and Birchbox, this will be my third time living in the city, and I have to admit, I am pretty much over living inside the bubble that is Manhattan. Don’t get me wrong — I love the city — but living right inside the middle of it is just not for me anymore (I’m much more of a laid-back/suburb kind of girl). The excitement of living in the city quickly grew old. That being said, I will be living a short train ride away in Connecticut — so I’m stoked!


You guys know how much I love New England, so by living here I really feel like I am getting the best of both worlds! I will be inside the city pretty much every day during the week, but get to come home to a cute little neighborhood in New England. I live right near the water and am surrounded by green grass and a laid-back atmosphere. If you want a little more insight on my decision to do this, Carly from The College Prepster explains exactly how I feel in her blog post about moving to Connecticut from Manhattan here.

So, that is pretty much all of the basics about “the big move” tomorrow. I have exciting content (that incorporates my new surroundings) all planned out for the next few months, so be sure to stay tuned for all of that. And don’t forget, to see my daily musings, you can follow me here and here.

Would you like to see a few guides to NYC and/or CT throughout the next few months?



01. Off to the Beach
02. Off to Newport
03. Off to Mont-Tremblant

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