The Influencer Guide to New York Fashion Week

Ah, New York Fashion Week — my second favorite time of year in New York City. (First is the holiday season, of course). There is an undeniable palpable energy in the air during fashion week; it’s something hard to describe unless you experience it for yourself. Everyone is whisking around the city from event to event, runway show to runway show, and showroom to showroom. The energy is high, there’s a buzz in the air, and even if you have no attachment to the fashion industry, you can still feel the excitement all the way from across the bridges and tunnels.

Today kicks off the first day of NYFW S/S ’19, and I’m definitely a bit sad I’m missing out. When I first moved to NYC in 2011, I started working at NYFW, and I pretty much never missed a season. I wasn’t on the glamorous side of things — I would run around bringing models water, set up the catwalk, get the chairs in place according to seating charts, fill goodie bags for front row guests, and usher guests to their seats. Although I said it wasn’t glamorous, I did somehow end up sitting front row at a show I was working at once; that’s a story for another day.

One of the more exciting parts of fashion week for me was seeing all of the designer-clad bloggers and influencers around the city. They would jet in from all across the world to attend these shows I was working at, which was such a cool experience for me (especially when I first started and was new to the scene). It’s funny that now I get to work with bloggers and influencers every week, but back then I was starstruck and saw them as A-list celebrities.

Each season I would see which bloggers were lucky enough to receive the invites to shows and events, and I began to find it very easy to pick up on who was a rookie and who was a seasoned veteran by watching how they tackled the week. Scrambling to find an outlet before a show to charge their phone so they can post it to their insta story? Rookie. Committed to events and shows that were too close together and frantically rushing to find an Uber or taxi? Rookie. Hobbling in their heels with no comfier options on hand? Rookie.

So, to celebrate the start of this NYFW, I thought it might be a good idea to share the tips and tricks that I picked up on over the years, for any of you bloggers or influencers attending. Without further ado, here is the influencer guide to New York Fashion Week…

/ S T Y L E /

  1. the bag / You absolutely need a big bag that will be able to stash all of your essentials in. Trust me, there are going to be a lot of things you’ll want to carry and keep on hand. Keep it chic — don’t choose something too baggy or messy-looking.
  2. the wallet / Your wallet should be something that can hold some cash, all of the business cards you’ll acquire throughout the week, tickets to shows, etc., but not one that is too big or takes up too much real estate in your purse.
  3. flats / Bring a pair of flats that can fit inside your bag. You’ll most likely find this to be your saving grace while you are dashing around the city from one show or event to the next. Trust me, without these you will end up with countless blisters.
  4. sunglasses / I lived in sunglasses before, after, and in-between shows… They will hide any and all evidence of sleep deprivation.
  5. extra jewelry / It’s a good idea to keep a little extra jewelry hidden away in your bag. It can be a pair of earrings to swap in, a sparkly bracelet — anything that will help switch up your look or instantly elevate your outfit. You never know when you may step into a situation that requires a little somethin’, somethin’ during fashion week!

/ B E A U T Y /

  1. hand sanitizer / I don’t think I need to provide an explanation for this.
  2. oil blotting sheets / As much as we all are hoping for cool, fall-like temps in New York City this time of year, it always ends up being a sweaty mess. You’re rushing around the city, it’s hot and muggy outside, there are bright lights and crowded seats during the shows — there’s really no relief! These will help.
  3. long-wear lip products / Apply these in the morning and you can forget about them the rest of the day, instead of having to touch-up your look every hour.

/ O D D S  +  E ND S /

  1. metrocard / believe me when I say this — the subway is almost always faster than an Uber or taxi. I repeat: The subway is almost always faster than an Uber or taxi. People from out-of-town always seem to forget this! Subways don’t deal with the stop-and-go traffic of the streets, they are merciless with shutting the doors to stay on schedule, the list goes on and on. If I’m ever in a rush or need to be somewhere quick, I always take the subway.
  2. portable charger / I wouldn’t dare try and make it through the day during fashion week without any extra charger. Between phone calls, getting directions and addresses to shows, and taking countless photos and videos, the last thing you want is to be left with a dead battery!
  3. healthy snacks / It’s always a good idea to keep a few healthy snacks on hand. Trail mix, a healthy bar, or a banana are all some of my favorite options. Hungry, tired, hot, and overwhelmed is the worst combination, but when you have a packed schedule it’s hard to fit in your regularly scheduled (healthy!) meals. These will help a bit!
  4. ibuprofen / Between the lack of sleep, stress, and loud music at the shows and events, you can sometimes end up with a headache at the worst times.
  5. coffee / Stop and get a fresh cup every chance you get. Seriously. Also: content, hello!

From a content-standpoint, I would definitely recommend keeping your audiences updated all day long. If they’ve already seen the ins-and-outs of a show or event from another blogger or influencer, there’s no incentive to keep up with your take, so stay on top of posting! Show the getting ready process in the morning, inside the shows and events, essentials that you packed, things you received at shows, the people you meet — all of it. Make them feel like they’re right there experiencing it with you.


I recognize that this may paint fashion week in a slightly negative light, but it truly is an amazing experience. If you have the chance to go, even if it’s just to one small event, I would highly recommend jumping on it! Not only is it fun and exciting, but it’s such a great chance to meet new people and make incredible connections.

I’m hoping to be back next year, but I have to sit this one out. So for now, I’ll be living vicariously through influencers’ and bloggers’ posts, so please, keep them coming 🙂

Are you headed to New York Fashion Week this season?

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